About this site

I'm Benoit Parra.

For the past 15 years, I've worked across sales, customer success, and go-to-market teams in B2B software, helping companies grow, retain customers, and scale post-sales operations. Today, I work with software leaders navigating the challenges of retention, expansion, and value realization in an increasingly AI-driven world.

Throughout that journey, I've become less interested in software itself and more interested in the economic systems behind it: how companies create value, how customers capture it, and how business models evolve when technology changes.

I believe we're entering a new phase of enterprise software. One where access to technology matters less than the outcomes it produces. One where customer success, services, AI, and product increasingly converge into a single system designed to deliver measurable value.

This publication is my attempt to document that transition. I'll share observations, frameworks, signals, and ideas about the future of SaaS, customer success, post-sales, and the emerging Outcome Economy

Access all areas

By signing up, you'll get access to the full archive of everything that's been published before and everything that's still to come. Your very own private library.

Fresh content, delivered

Stay up to date with new content sent straight to your inbox! No more worrying about whether you missed something because of a pesky algorithm or news feed.

Meet people like you

Join a community of other subscribers who share the same interests.

Curious about what we are building at Planhat?

Just DM me 😄